Interview of Marie-Astrid Lamboray – Largo Winch Design Licensing

The licensing rights to Largo Winch used to be handled by Editions Dupuis but the rights owners took them back and entrusted them to Marie-Astrid Lamboray, now Largo Winch's exclusive international agent by way of her company Largo Winch Design Licensing (www.largowinch-licensing.com)


1/ what is your development strategy for Largo Winch?
We want to make Largo Winch into a celebrity, which means placing him in the real world. The character is well suited for this kind of development since its adventures take place in the modern world. Therefore we're not interested in developing products stamped Largo Winch (unless on exception) but instead we favor using its image to enhance products, brands or partnerships.