KAZACHOK LICENSING FORUM CONFIRMS CONFERENCE LINE UP

Deal brokering, brand debuts and networking, aren’t the only items on the business agenda at the Kazachok Licensing Forum taking place on April 8th-9th, 2010, in Paris.

The Forum’s conference programme, which takes place during the morning session over both days of the show, will also provide visitors with an opportunity to upgrade and increase their knowledge in key areas of licensing.

The conference programme is designed to help the licensing industry do business in a more informed and intelligent way. Lead by experts, the seminars are on-trend and inspirational. Retail is a major focus with two seminars dedicated to analysis, strategy and business development. Other topical seminar subjects cover social media marketing to teens, virtual world licensing, targeting kids with promotional premiums and of course an essential overview of the international licensing market.”

The conference programme is free and pre-registration for seminars is not required – just arrive at the designated room a few minutes before the session is due to start.


Thursday, 8th April, 2010

9:30am - 10:15am: The International licensing market: overview and perspectives?
EPM Communications’ Director, Ira Mayer will unveil his latest research and invite the audience to share questions, comment and opinion on the data.
10:30am -11:15am: How to use licensing for kids promotional operations?
Anne Villeneuve, Marketing Manager Family, McDonald's France, will cover choosing the right license, different promotional opportunities and consumer behaviour.
11:30am – 12:15pm: WEB licenses and their 360° development
Jérôme Peschard, Director Ankama Product and Julien Fabre, Licensing Manager Ankama will expose the synergies between content and the increasing importance of Cross media.

Friday, 9th April, 2010

9:30am – 10:15am: GFK Licensing panel, 2009 licences’ performances
Philippe Person, Business Group Director Entertainment GfK Retail and Technology France - Cécile Poulet, Business Group Director Fashion GfK Retail and Technology France will present the Top 10 Licenses, as well as the place for licenses in the cultural goods’ market.
10:30am – 11:15am: Social Networks, teenagers’ new favourite tools: how to use them?
Frederic Bellier, Senior VP Global Media Sales, Dailymotion will discuss how brands can reach a teen audience and how to harness this powerful communication tool.
11:30am – 12:15pm: Trade and licensing, what are the key factors of success?
Stéphane Fillastre, Director Retail & Business Development Warner Bros. Consumer Products and Kelvyn Gardner, Managing Director LIMA UK will offer analysis and insight into licensing at retail, expanding into Europe, how to exploit a license and respond better to retail needs.